November 2019

JUST INTO OUR ON LINE STORE (and a Gr8 stocking filler!)

Short and long sleeve T's and Hoodies to get you notices and make you feel and look good - wear when working out or simply out and about - click the link to check them out!

MORE ABOUT PRODUCTION - The journey from seed to shop

Organic Farming
Organic cotton is better for the producers and the ecosystem in which it is produced. Instead of more toxic pesticides and fertilisers, co planting and insect traps are used along with the special ingredient - cow poo. It encourages biodiversity and leads to the extra soft feel of our products.
Less inputs also means less water, but even organic cotton is still a thirsty crop. So where you grow it matters. The fields that grow the organic cotton for our products are in the North of India, where the monsoons fill reservoirs that supply almost all the water needed.
  • Rain water, co planting, insect traps and cow poo
  • GOTS certified organic


Organic cotton looks like a little bit of cotton wool bursting from a dry flower. The petals and seeds need to be removed before it can be spun. Harvested organic cotton is taken to ginning plants by camel or by truck. From there the raw material is separated out into the useful fibres which are sent to be spun. The waste seeds are pressed into cakes which is sold for organic cow feed. Vegetable oil is squeezed out last for use in food products. Every part of the plant is used.
Cotton farmers get a price for their cotton which is guaranteed by the regional government. Great quality batches get higher prices as ginners compete for the best stuff.
  • Energy in
  • Cow food out

Water clean enough to drink
Wastewater from dyehouse effluent is a major source of pollution in the clothing industry. Where our fabrics are dyed, the water is recovered, cleaned and recirculated. After settling and skimming the water is filtered using reverse osmosis and distillation. This is basically sucking up water through really fine sand over and over, then boiling it.
Salt is added back in so that the dye adheres and all the cruddy mulchy stuff left over is dried out and used for road markings. About 95% of the water is recirculated and recovered.
At the end, the water coming out of the filters and going back round to be reused again is crystal clear, literally clean enough to drink. Once it has been cleaned it is then used at the input for the next batch. It is a closed loop system.
  • Recirculated water
  • Clean, filtered and reused
  • Wastewater is drinkable

Making Products
Our products are made in a factory where the spinning, dye, weaving, cut and sew are integrated. Vertical integration leads to cost savings which can be reinvested in the facilities. This means that the environment is clean, light, modern and positive, like our factory in the UK.
Our reputation for consistent quality is a large part down to 21st century manufacturing principles at this stage and the fact that people and product don't travel along a complex supply chain.
That also makes it easier to ensure compliance, and this factory is audited for a wide range of social and sustainability criteria. The plant is powered by renewable energy.
  • SA8000 Certified (Social Accountability audit)
  • GOTS certified
  • Renewable Energy power


GR8 NEWS FOR OUR BEAMERS - Due to the Thursday class filling up, the old theatre ay Hoburne Doublebois being re named 'BEAMFIT HOUSE' - we are this Saturday starting a morning Beamfit class, starts at 10am and finishes 11am - at the moment we have no requirement for places to be booked as regular club members let us know availability - however if a class is to be your first then let us know you are coming along so we have a beam for you, we don't stack places high, we want you to gain maximum benefit form your exercise so class numbers are kept to a maximum of 12.

£5 per session, pay at session start

The Saturday class will be same as our Thursdays with gymsticks, mat pilates and various routines used to keep every session different and varied.

B-E-A-M - Balance - Engage the core - Align the spine - Move!